I’m an independent creative and content strategist based in Sydney, with 15 years experience in the Australian music industry.

My speciality is helping artists & brands get clear on their creative vision and bring it to life with the help of a network of incredible collaborators I’ve curated over many years; spanning video, art direction, graphic design, photography and styling.

I advise on brand strategy and visual identity, and uncover meaningful ways for artists to engage with fans. With over 10 years experience in marketing, I transform those creative assets into impactful campaigns that cut through and connect with audiences.

I’ve commissioned over 100 music videos and shot projects across Australia, US, UK, Japan, and even Mongolia. I can conceptualise and execute wider video content, including live or acoustic performances, documentary style short form videos, lifestyle longer form videos, and branded content that feels authentic to the artist.

I also advise creative direction on photoshoots, album design, branding, social media and merchandise.

I’ve helped Royel Otis, Genesis Owusu, Keli Holiday, Thelma Plum, Budjerah, Kita Alexander, ILLY, Client Liaison, Golden Features & many more. Over the years, I have worked at major labels including Universal, Disney Music Group and Warner, and more recently with independent label OURNESS. I’ve created content for brand partners including Bose, Fender and Urban Outfitters.

Beyond music, I have consulted to fashion brands, agencies and organisations on creative projects, creative processes, photo and video production, ideas generation, as well as social content and podcast production.

Underpinning everything I do is a desire to help people be seen, heard and understood, and feel connected. Ultimately, I just love making great things with good people.