I’m an independent creative and content strategist based in Sydney, with 15 years experience in the Australian music industry.

My speciality is helping artists & brands get clear on their creative vision and bring it to life with the help of a network of incredible collaborators I’ve curated over many years, spanning video, art direction, graphic design, photography and styling.

I help concept and direct brand strategy and visual identity, and identify meaningful ways for artists to truly engage with fanbases. I’ve commissioned over 100 music videos and shot projects across Australia, US, UK, Japan, and even Mongolia. I also ideate and execute video content, social media initiatives, branded content and marketing assets that have real impact and connect with audiences

Artists I’ve helped include Royel Otis, Genesis Owusu, Keli Holiday, Thelma Plum, Budjerah, Kita Alexander, ILLY, Client Liaison, Golden Features & many more. Over the years, I have worked at major labels including Universal, Disney Music Group and Warner, and more recently with independent label OURNESS. I’ve created content for branded partners including Bose, Fender and Urban Outfitters.

In addition to music projects, I have consulted to fashion brands, agencies and organisations on creative projects, photo and video production, idea creation, as well as social content and podcast production.

I love making great things with good people. If you need help on knowing where to start, or bringing together a cohesive, considered campaign, I’m available for freelance opportunities.